↳ FOR THE PRODUCT DIRECTOR ROLE · AUCKLAND · CITY WORKS DEPOT
Dear Vista,
An interactive cover letter — mapping a decade of product leadership to the role you've written.
Five acts. Each takes a Vista responsibility and pairs it with the work that proves I can do it.
↳ THE FIVE ACTS
- IVision & Stakeholder Management
- IIDiscovery & Execution — the compass
- IIICustomers & Market — measured wins
- IVRequirements — line by line
- VShared Standards — already mine
Applicant
Rahul Singh
AUCKLAND · NZ
+64 21 0736 801
ACT 00 · NOW SCREENING
The Letter
▍[ SCROLL TO BEGIN ACT I ]
ACT I · NOW SCREENING
Vision & Stakeholder Management
ACT I · VISION & STAKEHOLDER MANAGEMENT
You wrote six bullets.
Tap each line of the job description. The card opens to the part of my career it matches — not a paraphrase, the actual work.
At Global Dairy Trade I lead cross-functional squads designing a modular SaaS auction platform — product decisions move international dairy trade volumes, so squad direction has to be precise and commercially literate.
ACT II · NOW SCREENING
Discovery & Execution
ACT II · DISCOVERY & EXECUTION
Decisions need five inputs.
Vista's JD names them: Business, Engineering, Customers, Market, Data. Click each axis on the compass — the panel below shows where I've earned the right to speak to it.
BUSINESS
Tied to Vista OKRs
At IAG I sat inside a McKinsey-led transformation co-building the 3–5 year strategy. I've worked with exec teams long enough to know that a roadmap's job is to defend a business outcome, not impress an audience.
ACT III · NOW SCREENING
Customers & Market
ACT III · CUSTOMERS & MARKET
Measured wins.
A reel of customer-facing products I've shipped. Each one is measurable, each one survived contact with real customers, and each one moved a number that mattered.
- 2023→Now· Global Dairy Trade
Modular marketplace platform
Designing a SaaS platform that integrates the full auction ecosystem — onboarding to settlement — for one of the world's largest commodity trading marketplaces. Three customer cohorts, one product surface.
- 2021· IAG · AU
Disaster-response SMS platform
Shipped a comms platform that automated outbound SMS to impacted customers during major Australian weather events. Built fast, run during crises, judged on empathy at scale.
- 2021· IAG · NZ partnerships
Online lodgement with Westpac & BNZ
Delivered banking-partner integrations where 20%+ of partner claims now lodge online. Customer engagement here meant joint product workshops with two banks at once.
- 2020· IAG · Group Tech
Real-Time Decision Engine
Auto-verifies straightforward claims at lodgement. 75% reduction in average handling time for new digital lodgements — measured, not estimated.
- 2016· IAG · Digital
First digital claim forms
Product lead that shifted 15% of all claims to online channels — a structural change in how a national insurer serviced its customers.
ACT IV · NOW SCREENING
Requirements, Line by Line
ACT IV · REQUIREMENTS
Line by line.
Left column: what Vista asks for. Right column: what's already on the table. No padding, no rewording — just the match.
4+ years in the software industry
13+ years building digital products, the last decade as a PM.
Software design principles
Cross-platform architecture framework co-built with Enterprise Architects; SDLC and discovery frameworks embedded at GDT.
Take ownership outside area of expertise
Outside the day job I run AI PM Briefing, publish a weekly newsletter, lead experience at Product Aotearoa, and published 'Don't Think, Change'.
Create interest, take people on a journey
You're reading the proof. (Also: a book, a newsletter, a podcast brief, and AI-generated music.)
Create unity as a positive, collaborative member
Volunteer experience lead for NZ's only annual PM conference — the role exists to make crew feel welcomed and connected.
Excellent written & verbal communication
Published author, working journalist of the PM craft, and operator inside three customer-facing organisations.
Overseas travel
Already operating in global ecosystems (GDT's marketplace, IAG's AU/NZ portfolio). Travel-ready and time-zone literate.
ACT V · NOW SCREENING
Shared Standards
ACT V · SHARED STANDARDS
Already mine.
The four behaviours in Vista's compass aren't a stretch — they're the operating system I've already been running.
One Crew
Different functions, different time zones. I've worked across product, engineering, marketing, ops, partner teams, and external agencies — the team is wherever the problem lives.
Shine a Light
Authored IAG's internal Product Playbook explicitly so the 'why' behind decisions wasn't lost in handover. I write a public newsletter for the same reason.
Make it Happen
75% handling-time reduction. 20%+ partner lodgement uptake. 7% increase in online claim submissions. 15% channel shift. The numbers exist because the work shipped.
Chase Great
I run two side projects, published a book, and produce AI music in my spare time. Improvement is a personal default — not a performance review item.
ACT VI · NOW SCREENING
Roll Credits
—— END OF REEL ——
Cut to interview?
The reel is yours. If anything you've read aligns with what Vista needs in this role, I'd love a conversation.
rahulsing.in@gmail.com
linkedin.com/in/rahulsinghnz
PORTFOLIO
portfolio.a-nz.com
SUBSTACK
aimeetsproduct.substack.com
DIRECTED · WRITTEN · EDITED BY RAHUL SINGH · AUCKLAND · 2026
FOR VISTA GROUP · CITY WORKS DEPOT · AUCKLAND